Our story

Our story

Hey there, hop on board with Pohjolan Matka! This is an express route from Iisalmi to the future.

Our journey began in 1961, when our founder Esko Lappalainen traded pig dealing for running a bus company — after all, ever since boyhood he had been fascinated not only by business but also by the bus industry, inspired by his uncles. The journey began with just a few vehicles, but today more than 200 Pohjolan Matka buses cruise the roads, and our team of over 250 people works across 17 locations! Today our operations cover scheduled services, charter transport, and travel services. We rack up kilometres all across Finland, from the Helsinki region to Lapland, accompanied by cheerful chatter in all kinds of languages and dialects.

Bus driver Taru

Seatbelts On — With Us, It’s All Action!

A great trip is the result of many things coming together. For us, it begins with the values of a Finnish family-owned company. Our employees and customers are like family to us, and this is reflected in our warm, easygoing service and our well-maintained fleet.

We don’t just work here—we take pride in what we do, combining commitment, expertise, and a positive attitude every day. As our customers often say, we have the friendliest drivers in the world.

It’s no surprise that 97% of our customers recommend us.

Smart Travelling

Where we come from, we don’t brag for no reason — but when it comes to responsibility, we dare to stand tall. We’ve already rolled up our sleeves and worked hard for a better tomorrow: we recycle, drive economically, and avoid unnecessary idling. Because all stages of our work are handled in-house, we share the same rules, can plan routes sensibly to avoid empty runs, and don’t need to transport our vehicles elsewhere for maintenance.

We drive 8 million kilometres every year — the equivalent of circling the globe more than 200 times — so even small actions make a big difference. Stop by stop, we are getting closer to our goal of being a pioneer in responsible bus travel.

Finland’s Best Travel Memories — Today and Tomorrow

Travel is part of everyday life, but it can also be something special. We promise that every journey with us is made in good company, with the changing seasons and Finland’s diverse landscapes unfolding outside the window. From the hills of Kainuu to the plains of Ostrobothnia—and onward to Lapland and destinations across Europe—each trip becomes a memorable part of the journey.

Pohjolan Matka – Your Full-Service Travel Partner