{"id":17666,"date":"2026-03-27T08:54:31","date_gmt":"2026-03-27T06:54:31","guid":{"rendered":"https:\/\/pohjolanmatka.fi\/?p=17666"},"modified":"2026-03-27T09:49:29","modified_gmt":"2026-03-27T07:49:29","slug":"our-ongoing-and-indefinite-actions-in-the-various-areas-of-sustainability","status":"publish","type":"post","link":"https:\/\/pohjolanmatka.fi\/en\/our-ongoing-and-indefinite-actions-in-the-various-areas-of-sustainability\/","title":{"rendered":"Our ongoing and indefinite actions in the various areas of sustainability"},"content":{"rendered":"\n<p>In addition to the regularly reviewed goals and actions defined in our sustainability and environmental programmes, we carry out a wide range of ongoing practices that are embedded in our daily operations. These actions are implemented together with our personnel and form the foundation of our responsible way of working.<\/p>\n\n\n\n<p>Below is an overview of our continuous sustainability actions across different areas and stakeholder groups:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Societal Responsibility<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><\/ul>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>Customer<\/strong><br>&#8211; A fully integrated service chain \u2013 a reliable and responsible bus company and tour operator<br>&#8211; Financial securities provided to the Finnish Competition and Consumer Authority<br>&#8211; Extensive partner network offering customers added value through benefits and discounts<br>&#8211; Clear and efficient compensation processes<br>&#8211; A domestic family business with a flexible and customer-oriented approach<\/p>\n\n\n\n<p><strong>Personnel<\/strong><br>&#8211; Fair and compliant payroll based on universally binding collective agreements (TES)<br>&#8211; A supportive and approachable family business culture<br>&#8211; Full compliance with statutory obligations, including pension, accident, and unemployment insurance contributions<\/p>\n\n\n\n<p><strong>Society<\/strong><br>&#8211; Employment opportunities outside major metropolitan areas<br>&#8211; Tax contributions across multiple municipalities<br>&#8211; Significant annual contributions to the Finnish economy (e.g. \u20ac4.1 million tax footprint in 2023\u20132024, including taxes and statutory payments)<br>&#8211; Long-term, profitable operations that strengthen competitiveness<br>&#8211; Effective and proactive risk management<br>&#8211; Timely and accurate reporting to authorities<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<ul class=\"wp-block-list\">\n<li><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Social responsibility<\/h2>\n<\/div><\/div>\n\n\n\n<p><strong>Customer<\/strong><br>&#8211; Enabling mobility and accessibility for all<br>&#8211; Sustainable short-distance travel options (scheduled and charter services)<br>&#8211; Promoting the benefits of group travel<br>&#8211; Supporting social inclusion by providing travel opportunities for all, including those at risk of isolation<br>&#8211; Delivering on our \u201cgood trip\u201d promise\u2014meeting customer expectations consistently<\/p>\n\n\n\n<p><strong>Personnel<\/strong><br>&#8211; Continuous training and professional development<br>&#8211; Comprehensive occupational health care<br>&#8211; Employee benefits such as sports and cultural vouchers<br>&#8211; Compliance with working time regulations to ensure safety and well-being<br>&#8211; Early support model for employee well-being<br>&#8211; Fair and equal treatment across all personnel groups<br>&#8211; Active involvement of employee representatives in company development<br>&#8211; Opportunity to donate blood during working hours<\/p>\n\n\n\n<p><strong>Society<\/strong><br>&#8211; Maintaining transport services in sparsely populated areas outside growth centres<br>&#8211; Ensuring safe school transportation (seat belts, fire safety systems, vehicle tracking, and driving style monitoring)<br>&#8211; Promoting safe driving through continuous driver training, including proactive driving, customer interaction, and first aid<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/pohjolanmatka.fi\/wp-content\/uploads\/2024\/10\/PM_STILL_VALMIIT-7.jpg\" alt=\"\" class=\"wp-image-17397\" style=\"width:250px\" srcset=\"https:\/\/pohjolanmatka.fi\/wp-content\/uploads\/2024\/10\/PM_STILL_VALMIIT-7.jpg 1920w, https:\/\/pohjolanmatka.fi\/wp-content\/uploads\/2024\/10\/PM_STILL_VALMIIT-7-900x600.jpg 900w, https:\/\/pohjolanmatka.fi\/wp-content\/uploads\/2024\/10\/PM_STILL_VALMIIT-7-1700x1133.jpg 1700w, https:\/\/pohjolanmatka.fi\/wp-content\/uploads\/2024\/10\/PM_STILL_VALMIIT-7-768x512.jpg 768w, https:\/\/pohjolanmatka.fi\/wp-content\/uploads\/2024\/10\/PM_STILL_VALMIIT-7-1536x1024.jpg 1536w, https:\/\/pohjolanmatka.fi\/wp-content\/uploads\/2024\/10\/PM_STILL_VALMIIT-7-1350x900.jpg 1350w, https:\/\/pohjolanmatka.fi\/wp-content\/uploads\/2024\/10\/PM_STILL_VALMIIT-7-560x373.jpg 560w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Environmental Responsibility<\/h2>\n\n\n\n<p><strong>Customer<\/strong><br>&#8211; Minimizing carbon emissions per kilometre through efficient driving practices and optimized operations<br>&#8211; Reducing empty mileage<br>&#8211; Offering greener travel options through scheduled services and group travel<\/p>\n\n\n\n<p><strong>Personnel<\/strong><br>&#8211; Clear environmental guidelines for depot and garage operations<br>&#8211; Minimizing the use and handling of hazardous substances<br>&#8211; Training in safe handling of dangerous materials<br>&#8211; Internal environmental rules and best practices<br>&#8211; Continuous improvement in waste reduction and recycling<\/p>\n\n\n\n<p><strong>Society<\/strong><br>&#8211; Taking climate change into account<br>&#8211; Environmentally responsible maintenance practices in our depots<br>&#8211; Monitoring and improving driver behaviour (reducing idling, improving fuel efficiency, and promoting anticipatory driving)<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1700\" height=\"956\" src=\"https:\/\/pohjolanmatka.fi\/wp-content\/uploads\/2026\/03\/Bussi-ja-ruska-oranssin-vareissa-syksy-2020-1700x956.jpg\" alt=\"\" class=\"wp-image-17669\" style=\"width:500px\" srcset=\"https:\/\/pohjolanmatka.fi\/wp-content\/uploads\/2026\/03\/Bussi-ja-ruska-oranssin-vareissa-syksy-2020-1700x956.jpg 1700w, https:\/\/pohjolanmatka.fi\/wp-content\/uploads\/2026\/03\/Bussi-ja-ruska-oranssin-vareissa-syksy-2020-900x506.jpg 900w, https:\/\/pohjolanmatka.fi\/wp-content\/uploads\/2026\/03\/Bussi-ja-ruska-oranssin-vareissa-syksy-2020-768x432.jpg 768w, https:\/\/pohjolanmatka.fi\/wp-content\/uploads\/2026\/03\/Bussi-ja-ruska-oranssin-vareissa-syksy-2020-1536x864.jpg 1536w, https:\/\/pohjolanmatka.fi\/wp-content\/uploads\/2026\/03\/Bussi-ja-ruska-oranssin-vareissa-syksy-2020-2048x1152.jpg 2048w, https:\/\/pohjolanmatka.fi\/wp-content\/uploads\/2026\/03\/Bussi-ja-ruska-oranssin-vareissa-syksy-2020-1600x900.jpg 1600w, https:\/\/pohjolanmatka.fi\/wp-content\/uploads\/2026\/03\/Bussi-ja-ruska-oranssin-vareissa-syksy-2020-560x315.jpg 560w\" sizes=\"auto, (max-width: 1700px) 100vw, 1700px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>In addition to the regularly reviewed goals and actions defined&#8230;<\/p>\n","protected":false},"author":45,"featured_media":17662,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[245],"tags":[242],"class_list":["post-17666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustainability","tag-esg"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Our ongoing and indefinite actions in the various areas of sustainability - Pohjolan Matka<\/title>\n<meta name=\"description\" content=\"Our ongoing and indefinite actions in the various areas of sustainability\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pohjolanmatka.fi\/en\/our-ongoing-and-indefinite-actions-in-the-various-areas-of-sustainability\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sustainable Travel Finland \u2013 Responsible Tourism at the Core\" \/>\n<meta property=\"og:description\" content=\"Pohjolan Matka has joined in the Sustainable Travel Finland -program and received STF-label. 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