{"id":17327,"date":"2020-04-15T07:05:47","date_gmt":"2020-04-15T04:05:47","guid":{"rendered":"https:\/\/pohjolanmatka.fi\/vastuullisuus\/"},"modified":"2026-04-01T12:48:54","modified_gmt":"2026-04-01T09:48:54","slug":"sustainability","status":"publish","type":"page","link":"https:\/\/pohjolanmatka.fi\/en\/sustainability\/","title":{"rendered":"Sustainability"},"content":{"rendered":"<div class=\"block-header alignfull\"><div class=\"block-header__content\"><h1>Sustainability<\/h1><\/div><\/div>\n\n\n<p><strong>Pohjolan Matka has an active sustainability program in place through 2035.<\/strong><br>The purpose of the sustainability program is to establish clear and measurable steps for developing different areas of sustainability as part of our business operations. In addition, the program includes the continuous, everyday responsible actions we have identified together with our personnel. The program serves as a guideline for our internal stakeholders, while for connected and independent external stakeholders it highlights the important role that responsibility plays in our operations. We report annually on the progress of the sustainability program as part of our financial statements, and we update the goals and the entire program whenever necessary.<\/p>\n\n\n\n<p>We view our company\u2019s operations as a house\u2011like model, in which everything is built on the company\u2019s values, culture, decision\u2011making, and operating practices. On this unified foundation\u2014shared and embraced by all personnel\u2014it is easy to build the externally visible &#8220;walls&#8221; of our operations: the practices we have chosen to represent our societal, environmental, and social responsibility. The \u201croof\u201d of this Pohjolan Matka house model is successful communication with our stakeholders.<\/p>\n\n\n\n<p>Our ISO 14001 environmental certification and the Sustainable Travel Finland label are an important part of our commitment to sustainability. You can read more about these on our subpages. We update the sustainability program whenever needed.<br><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/pohjolanmatka.fi\/en\/our-ongoing-and-indefinite-actions-in-the-various-areas-of-sustainability\/\">Our ongoing and indefinite actions in the various areas of sustainability<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/pohjolanmatka.fi\/en\/iso-14001-environmental-program\/\">ISO14001 Environmental Program<\/a><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"664\" height=\"664\" src=\"https:\/\/pohjolanmatka.fi\/wp-content\/uploads\/2026\/03\/ISO-14001-logo-small.png\" alt=\"\" class=\"wp-image-17359\" style=\"width:281px;height:auto\" srcset=\"https:\/\/pohjolanmatka.fi\/wp-content\/uploads\/2026\/03\/ISO-14001-logo-small.png 664w, https:\/\/pohjolanmatka.fi\/wp-content\/uploads\/2026\/03\/ISO-14001-logo-small-300x300.png 300w, https:\/\/pohjolanmatka.fi\/wp-content\/uploads\/2026\/03\/ISO-14001-logo-small-400x400.png 400w\" sizes=\"auto, (max-width: 664px) 100vw, 664px\" \/><figcaption class=\"wp-element-caption\">Sustainable Travel Finland<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/pohjolanmatka.fi\/en\/sustainable-travel-finland\/\">Sustainable Travel Finland \u2013 Responsible Tourism at the Core<\/a><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1700\" height=\"1700\" src=\"https:\/\/pohjolanmatka.fi\/wp-content\/uploads\/2026\/04\/ESG-house-in-English-1700x1700.png\" alt=\"\" class=\"wp-image-17771\" style=\"width:778px;height:auto\" srcset=\"https:\/\/pohjolanmatka.fi\/wp-content\/uploads\/2026\/04\/ESG-house-in-English-1700x1700.png 1700w, https:\/\/pohjolanmatka.fi\/wp-content\/uploads\/2026\/04\/ESG-house-in-English-900x900.png 900w, https:\/\/pohjolanmatka.fi\/wp-content\/uploads\/2026\/04\/ESG-house-in-English-300x300.png 300w, https:\/\/pohjolanmatka.fi\/wp-content\/uploads\/2026\/04\/ESG-house-in-English-768x768.png 768w, https:\/\/pohjolanmatka.fi\/wp-content\/uploads\/2026\/04\/ESG-house-in-English-1536x1536.png 1536w, https:\/\/pohjolanmatka.fi\/wp-content\/uploads\/2026\/04\/ESG-house-in-English-400x400.png 400w, https:\/\/pohjolanmatka.fi\/wp-content\/uploads\/2026\/04\/ESG-house-in-English.png 2048w\" sizes=\"auto, (max-width: 1700px) 100vw, 1700px\" \/><\/figure>\n\n\n\n<p><br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1700\" height=\"1133\" src=\"https:\/\/pohjolanmatka.fi\/wp-content\/uploads\/2024\/05\/PM_STILL_VALMIIT-7-1700x1133.jpg\" alt=\"\" class=\"wp-image-14197\" style=\"width:710px;height:auto\" srcset=\"https:\/\/pohjolanmatka.fi\/wp-content\/uploads\/2024\/05\/PM_STILL_VALMIIT-7-1700x1133.jpg 1700w, https:\/\/pohjolanmatka.fi\/wp-content\/uploads\/2024\/05\/PM_STILL_VALMIIT-7-900x600.jpg 900w, https:\/\/pohjolanmatka.fi\/wp-content\/uploads\/2024\/05\/PM_STILL_VALMIIT-7-768x512.jpg 768w, https:\/\/pohjolanmatka.fi\/wp-content\/uploads\/2024\/05\/PM_STILL_VALMIIT-7-1536x1024.jpg 1536w, https:\/\/pohjolanmatka.fi\/wp-content\/uploads\/2024\/05\/PM_STILL_VALMIIT-7-1350x900.jpg 1350w, https:\/\/pohjolanmatka.fi\/wp-content\/uploads\/2024\/05\/PM_STILL_VALMIIT-7-560x373.jpg 560w, https:\/\/pohjolanmatka.fi\/wp-content\/uploads\/2024\/05\/PM_STILL_VALMIIT-7.jpg 1920w\" sizes=\"auto, (max-width: 1700px) 100vw, 1700px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Pohjolan Matka has an active sustainability program in place through&#8230;<\/p>\n","protected":false},"author":39,"featured_media":17674,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"pgc_sgb_lightbox_settings":"","footnotes":""},"class_list":["post-17327","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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